New Sheriff Todd Ross Aims to Transform Cheboygan County's Customer Service Approach

A New Era for Cheboygan County Law Enforcement

Todd Ross is set to take over as the new sheriff of Cheboygan County on January 1, succeeding the retiring Tim Cook. Ross expresses confidence in the current department, stating, "I will reassure them that they are doing a good job... Fortunately, we don't have a lot of big changes that need to be implemented."

However, he aims to enhance the department's customer service delivery. Ross emphasized the need for increased community involvement, a sentiment he believes was lost during the pandemic. "We need to get back to where we were going to Little League games and hockey games," he stated.

A Customer-Centric Approach

Reflecting on the department's past, Ross noted, "When I started here in 1999 there were two windows in the lobby... Eventually both disappeared. We need to be a 100% customer service agency just like Walmart." He envisions a setup where the public can easily access services such as accident reports or weapons permits.

Accessibility Improvements

Ross also plans to address logistical issues, such as parking for those visiting the department. He understands that while many services can be accessed online, there are still individuals who may lack the skills or resources to do so. "We should be able to show someone how to do that online," he mentioned.

Mental Health Awareness

Additionally, Ross aims to foster a culture where law enforcement personnel feel comfortable discussing their feelings, especially after traumatic events. He stated, "We need to break that cycle and I want to let them know it is OK to talk about your feelings."

Equipment and Recruitment Challenges

On the equipment front, Ross confirmed that most of the department's gear is up to date, with plans to acquire new vests by the end of 2025. However, like many Northern Michigan departments, Cheboygan is facing staffing shortages. Ross pointed out the challenges in recruiting new talent due to salary discrepancies and the negative perception of law enforcement.

"Because of national happenings some people now look down on law enforcement, where it used to be held up as an example of public service. We need to bring that back," he concluded.