Product Marketer

Cue provides modern customer service software that enables businesses to communicate with people using chatbots and live chat on platforms like WhatsApp, Messenger, Web chat, Telegram and more.

We have clients in the Retail, Insurance, Logistics, Healthcare, Education, FMCG, Automotive, Recycling, Finance, eCommerce, and Sales sectors.

We’re seeking a Product Marketing Manager to lead our go-to-market strategy, driving positioning, messaging, and enablement for our AI-powered Customer Service Platform.

This is a full-stack PMM role, meaning you’ll touch every aspect of product marketing—from launches and sales enablement to customer research and content strategy—while collaborating across Product, Sales, Marketing, Customer Success, and Partnerships.

You’ll work closely with the Head of Marketing and other stakeholders to craft and execute strategies that fuel growth.

Headquartered in Cape Town with a team around the world. We’re building a global team to make digital customer service better.

Who You Are

• A natural storyteller – You excel at transforming complex features into clear, compelling messaging.
• Experienced and strategic – You’ve led product launches, conducted competitive analysis, and equipped sales teams with the resources they need to succeed.
• Ownership-driven – You take initiative and see projects through from concept to execution.
• Innovative and adaptable – You continuously test, optimize, and refine strategies.
• Collaborative by nature – You thrive in cross-functional teams, working seamlessly with Product, Sales, and Marketing.
• Data-savvy – You leverage data to guide decisions and improve performance.
• Bonus: Experience with message testing, A/B experiments, and developing SaaS buyer personas for sales and support teams.

Key Responsibilities:

• Lead go-to-market strategy for new features and product releases.
• Develop compelling messaging that differentiates our platform.
• Create launch content including landing pages, emails, and in-app messaging.
• Drive multi-channel campaigns to boost adoption and pipeline growth.
• Refine and maintain core messaging and value propositions.
• Test and optimize messaging across different marketing channels.
• Deeply understand our buyers—their personas, pain points, and journeys.
• Conduct customer and competitive research to inform strategy.
• Own competitive intelligence, building and maintaining battlecards.
• Develop sales enablement materials to support competitive positioning.
• Create sales assets like pitch decks, case studies, and one-pagers.
• Produce engaging product-led content (interactive demos, tutorials, etc.).
• Align with the content team to craft high-converting messaging.
• Manage marketplace listings and integration pages.
• Collaborate on joint marketing initiatives with partners.

The perks:

• Choose your own equipment - Choose your laptop and other equipment with our starter kit budget.
• Remote work - Work remotely
• Unlimited leave - Take leave when you need with our unlimited leave policy.