Senior Medical Marketing Specialist - Brand and Product

A bit about us

If you are looking for a fantastic team and a challenging, fast, and dynamic work environment, you are at the right place!

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organisation as we inspire wellness through #PurposeLedCareers

We are dedicated to our customers, community and environment and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Our total rewards package offering includes additional annual leave, bonuses, wellness programs, health benefits, flexible and remote working arrangements, and performance awards - not to mention various social and recreational activities, all of which are regional specific.

With over 3,400 team members working across the globe, our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - supporting whole - family health and happiness across 7 international brands.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Your role within the team The SeniorMedicalMarketingSpecialist-BrandandProduct has the responsibility of working with relevant stakeholders to support the successful implementation of the HCP marketing plans and grow the long-term sales, profit and market share position for assigned products within the ANC & BNC range.

Key responsibilities include:

As a key member of the HCP team, it will be your role to support the implementation of the HCP Brand Plans and strategic initiatives that produce targeted HCP recommendations and subsequent product sales along with the HCP Marketing Manager. You will leverage scientific evidence and health knowledge to ensure our Sales & Field Team have the right information and tools and facilitate their implementation to influence our customers to recommend and range our products.

HCP Brand Development:

• Support the implementation and evaluation of the HCP Brand Plan for ANC /BNC in line with the corporate direction,
• Support cross functional teams including Marketing, Sales, Customer Service and Science as a product expert providing technical expertise where required,
• Provide exceptional copywriting, proof-reading and editing for a wide range of medical marketing/advertising collateral, which delivers key messages in accordance with the HCP Marketing Plan,
• Collaborate with the Social and Content Coordinator to plan content across social media channels including community management,
• Deliver and evaluate technical product content for dissemination across a variety of mediums and targeted audiences,
• Contribute key HCP insights and incorporate into product communication, education materials and product development,
• Undertake post campaign analysis, optimisation and reporting for key stakeholders to drive marketing excellence and seek continuous improvement for HCP Marketing Plan initiatives,
• In depth competitor analysis for all NPD and current range,
• Support Education & Training manager with customer sell in of NPD.

Stakeholder Management:

• Cooperate with related business functions inputting local performance and learning while leveraging Global/ANZ best practice,
• Work closely with HCP agencies and key suppliers to optimise creative concepts that meet brand objectives.

Regulatory/Technical:

• Work with Scientific Affairs, Corporate and Regulatory departments to support the medical claims and ensure all business activities comply with relevant acts, legal demands and ethical standards.

Reporting:

• Support comprehensive competitive tracking for HCP channel and related products. Communicate opportunities, risks and relevant action plans to HCP Marketing Manager,
• Evaluation of key initiatives. Communicate and implement opportunities, risks and relevant action plans with the HCP Marketing Manager.